About Takeshi

Takeshi Yoshida, Founder CEO

Lean Management, Agile Marketing, Digital Business Transformation & Fintech Partnership Expert

Operating Partner with VCs, PEs & FIs on Startup, Corporate & Fintech Projects

At the core I am a product marketer fascinated with the dual scientific and creative nature of marketing. However, my intense strategic and managerial work across the years in both the corporate and start-up setting has allowed me to develop a unique set of cross-functional leadership expertise in the following three domains:

i) Startups & VCs

Is your team relentlessly pursuing product market fit? I support Marketing Acceleration for startups. I believe in marketing as an organization wide exercise and my approach is staunchly Lean & Agile: Agile project management is not only for devs – did you know that you can also do Scrum for sales & marketing? Most startups get to the point of product launch, but marketing as an afterthought and linear and ad-hoc marketing is what kills the steam. Embrace the true build-measure-learn spirit of Lean & Agile and make your product development and customer facing resources critically work together to pave the path to scaled commercial success.

ii) Corporates & Private Equity Funds

I provide Supportive Oversight and Turnaround Management for PE portfolio companies, applying a metrics driven, fast iteration, communicative approach adopted from Lean & Agile management. I also support organizations go through Digital Business Transformation, particularly middle market and family owned enterprises, with an original “digital adoption-transition-transformation” incremental approach.

iii) Fintechs & Financial Institutions

With directly relevant management experiences on both sides, I work with the innovation teams at financial institutions on supporting the intricate implementation stage of Fintech Partnership projects. The velocity difference and significant gap on control and compliance standards is a persistent source of frustration between the fintechs and financial institutions. I provide the much needed nuance elements for making two distinctively different organizational and process cultures synthesize and work.


  • 2011 – Present: Lifecycle Pte. Ltd., Founder CEO (Singapore)

  • 2009 – 2011: Barclays Bank, Director (Singapore & Tokyo, Global Markets)

  • 2004 – 2009: Deutsche Bank, Director (Singapore & Tokyo, Global Markets)

  • 2002 – 2004: Bank of America, VP (Tokyo, Global Markets)

  • 1994 – 2001: Morgan Stanley (Tokyo, Investment Banking, Asset Management)


  • 2001 – 2002: INSEAD, MBA, Freshfields Bruckhaus Deringer Scholar (France)

  • 1990 – 1994: International Christian University, BA, Liberal Arts (Tokyo)

Takeshi’s Insights

Great product, but not selling

Sound familiar? Let’s talk about product market fit. Your angel investor invested in your idea. Your VC and series A investors gave you money to make the product and bring it to market. You bootstrapped... Read More

Our Approach To Fixing Startup Marketing

Four Areas of Focus We focus on the following four areas to help startups build strong foundations for marketing and enterprise success: Make marketing more approachable and easier to grasp Embrace third party specialist marketing... Read More

Previous Projects

Lifecycle was originally founded as Pacific Cross-Border in 2011. In our first iteration, we focused on helping Maker Movement type of consumer product startups. The idea was to help consumer product startups scale with global... Read More