About Takeshi

Takeshi Yoshida, Founder CEO



I coach leaders, advise entrepreneurs and train teams on how to use Lean & Agile for problem solving the many business and organizational challenges arising from the rapidly evolving digital and social economy.


  1. Lean & Agile Organizational Transformation

  2. Digital Business Transformation

  3. Marketing Acceleration

  4. Corporate-Startup Partnership

Functional Expertise

  • Marketing: At the core I am a product marketer fascinated with the dual scientific and creative nature of marketing. I have over $4bn of product placement track record across 20+ years in Asia and beyond, including SaaS and consumer products.

  • Process Management: I am a staunch practitioner of Lean & Agile. My favored Agile approach is Scrum (with Kanban elements) and I lead both product development and customer facing resources to critically work together by embracing the build-measure-learn spirit of Lean.

  • Organizational Behavior: Lean & Agile promotes servant leadership and distributed decision making among team members. I further apply Positive Psychology, Conversational Intelligence and other learnings from the field of Cognitive Psychology to help teams build an environment of rich empathy and ample emotional safety.

  • Digital & Creative: I am hands-on with all things digital from web development (HTML/CSS, CMS), contextual and visual creative work (Adobe Illustrator, Photoshop, professional imagery), CX/UX, SEO/SEM/SMO/EDM, CRM/ABM, to marketing automation platforms, management information systems, and business intelligence and analytics management.

In addition, Finance is a given as a former banker, and Strategy is ubiquitous among all of my activities.

Subject Matter Expertise

SaaS products, Fintech, Private Wealth Management, Finance (capital markets, cross-asset derivatives, fund structuring, corporate finance), Consumer Products.


Startups, medium sized enterprises including family owned businesses, regional corporates, MNCs, regional and global financial institutions, venture capital and private equity firms.


  • 2011 – Present: Lifecycle Pte. Ltd., Founder CEO (Singapore)

    • 2018: Ongoing Focus projects

    • 2015 – 2018: Canopy Pte. Ltd., Chief Commercial Officer (Singapore, fintech)

    • 2011 – 2016: Various start-up projects

  • 2009 – 2011: Barclays Bank, Director (Singapore & Tokyo, Global Markets)

  • 2004 – 2009: Deutsche Bank, Director (Singapore & Tokyo, Global Markets)

  • 2002 – 2004: Bank of America, VP (Tokyo, Global Markets)

  • 1994 – 2001: Morgan Stanley (Tokyo, Investment Banking, Asset Management)


  • 2001 – 2002: INSEAD, MBA, Freshfields Scholarship (France)

  • 1990 – 1994: International Christian University, BA, Liberal Arts (Tokyo)

https://linkedin.com/in/takeshiyoshida https://medium.com/@takeshi.yoshida

Takeshi’s Insights

Cornerstone Article

Lean, Agile, Scrum | Lifecycle

A Pretty Good Summary of Lean, Agile, Scrum

Why Lean & Agile?

Because in this changing world of social and digital engagement, we need a better way of doing business and managing organizations. Lean & Agile are antidotes to the two main causes of dysfunction in modern organizations:

  1. Waterfall project management, and
  2. Functional hierarchical organization structures…

Read More


Great product, but not selling

Sound familiar? Let’s talk about product market fit. Your angel investor invested in your idea. Your VC and series A investors gave you money to make the product and bring it to market. You bootstrapped... Read More

Our Approach To Fixing Startup Marketing

Four Areas of Focus We focus on the following four areas to help startups build strong foundations for marketing and enterprise success: Make marketing more approachable and easier to grasp Embrace third party specialist marketing... Read More

Previous Projects

Lifecycle was originally founded as Pacific Cross-Border in 2011. In our first iteration, we focused on helping Maker Movement type of consumer product startups. The idea was to help consumer product startups scale with global... Read More