About Takeshi

Takeshi Yoshida, Founder CEO

Takeshi Yoshida, Lifecycle


I coach leaders, advise entrepreneurs and train teams on how to use Lean & Agile for problem solving the many business and organizational challenges arising from the rapidly evolving digital and social economy.


  1. Lean & Agile Organizational Transformation

  2. Digital Business Transformation

  3. Marketing Acceleration

  4. Corporate-Startup Partnership

Functional Expertise

  • Marketing: At the core I am a product marketer fascinated with the dual scientific and creative nature of marketing. I have over $4bn of product placement track record across 20+ years in Asia and beyond, including SaaS and consumer products.

  • Process Management: I am a staunch practitioner of Lean & Agile. My favored Agile approach is Scrum (with Kanban elements) and I lead both product development and customer facing resources to critically work together by embracing the build-measure-learn spirit of Lean.

  • Organizational Behavior: Lean & Agile promotes servant leadership and distributed decision making among team members. I further apply Positive Psychology, Conversational Intelligence and other learnings from the field of Cognitive Psychology to help teams build an environment of rich empathy and ample emotional safety.

  • Digital & Creative: I am hands-on with all things digital from web development (HTML/CSS, CMS), contextual and visual creative work (Adobe Illustrator, Photoshop, professional imagery), CX/UX, SEO/SEM/SMO/EDM, CRM/ABM, to marketing automation platforms, management information systems, and business intelligence and analytics management.

In addition, Finance is a given as a former banker, and Strategy is ubiquitous among all of my activities.

Subject Matter Expertise

SaaS products, Fintech, Private Wealth Management, Finance (capital markets, cross-asset derivatives, fund structuring, corporate finance), Consumer Products.


Startups, medium sized enterprises including family owned businesses, regional corporates, MNCs, regional and global financial institutions, venture capital and private equity firms.


  • 2011 – Present: Lifecycle Pte. Ltd., Founder CEO (Singapore)

    • 2018: Ongoing Focus projects

    • 2015 – 2018: Canopy Pte. Ltd., Chief Commercial Officer (Singapore, fintech)

    • 2011 – 2016: Various start-up projects

  • 2009 – 2011: Barclays Bank, Director (Singapore & Tokyo, Global Markets)

  • 2004 – 2009: Deutsche Bank, Director (Singapore & Tokyo, Global Markets)

  • 2002 – 2004: Bank of America, VP (Tokyo, Global Markets)

  • 1994 – 2001: Morgan Stanley (Tokyo, Investment Banking, Asset Management)


  • 2001 – 2002: INSEAD, MBA, Freshfields Scholarship (France)

  • 1990 – 1994: International Christian University, BA, Liberal Arts (Tokyo)

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Takeshi’s Insights

Cornerstone Article

Lean, Agile, Scrum | Lifecycle

A Pretty Good Summary of Lean, Agile, Scrum

Why Lean & Agile?

Because in this changing world of social and digital engagement, we need a better way of doing business and managing organizations. Lean & Agile are antidotes to the two main causes of dysfunction in modern organizations:

  1. Waterfall project management, and
  2. Functional hierarchical organization structures…

Read More


Fixing Startup Marketing with Lean & Agile

Four Areas of Focus We focus on the following four areas to help startups build strong foundations for marketing and enterprise success: Make marketing more approachable and easier to grasp Embrace third party specialist marketing... Read More

The 3 Challenges Of Startup Marketing

My name is Takeshi. I am the founder of Lifecycle. We help startups succeed with better marketing. After a long banking career, I started my startup marketing life in 2011, first involved in a portfolio... Read More